Once someone signs up, the dedicated email capture then notifies you have a new interest.

You can choose what e-mail address you want the notifications to be sent to, so your main inbox does not get spammed.

If you read the lean startup or running lean they advise using adwords to perform basic market research, where the ad clicks tell you something about the customer and the keywords. Build in the necessary privacy statements to make LaunchRock work with Adwords.

Instead of people using their emails to register on the main page, why not let them just use that social registration system that everybody has on their sites now?

I think we would get a lot more people to convert that way. Thanks!

Build a way for me to select the time zone so my insights reflect sign-ups based on the selected, not default, time zone.

google AdWords campaigns sometimes get canceled because there is no link in the landing page to do this. A link to terms of service/privacy police needs to be in place so this does not happen.